Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Build relationships among peers that foster collaboration and discussion of new ideas.. Leadership qualities are needed at all levels of an organization. In the face of endless deadlines, successful planners also need exceptional time management skills in order to make sure each event goes off without a hitch. Make an effort to understand the perspectives of others. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. Their goal is to ensure their events get more profitable. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. One method I will use is to host a raffle with prizes that entrants can win. Support team morale through the attitude displayed. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. And because their solution was inherently linked to data-gathering software, they were able to track participation and other event KPIs at the same time. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. What do you hope to accomplish in hosting an event? No matter what situation they find themselves in, they possess the emotional agility needed to remain optimistic and open-minded, believing that everything will work out because it has to, right? Are you trying to sell a few high-value tickets, for example? Past performance is not indicative of future results. In fact, MarTechs Event Participation Index study found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Their one day only event is jam-packed with speakers, startup demos, and networking. Avoid team tension by maintaining a positive attitude. Gamify all your event planning goals. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. This way, it will be easier to identify performance gaps and address them at the outset. Only increase the complexity of the rating system if its necessary. The ability to create and follow a plan can be learned. With so many different responsibilities to juggle, event planners must be able to tackle the smallest of details while never losing sight of the big picture or the budget. The more organized you are, the more . Discourage harassment, bullying, and poor behavior. My goal is to run a series of increasingly profitable events. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. All Rights Reserved. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. For virtual and hybrid events, however, creativity comes in different forms. My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Be flexible enough to implement new concepts. Why is the event taking place? Have one clear goal for your business and make it visible daily to everyone on your team.. Example of public speaking objective: Lead a discussion at the weekly team meeting on November . Unfortunately, because of this hope, many event organizers have avoided mastering the skills needed to succeed in an increasingly hybrid and virtual ecosystem. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. Register my business . Specific: This goal is clear to increase initial profits by 5% by hosting a raffle, with a raffle twice the size in the following event granted the first one is a success. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. speakers, panelists) do you need to put in place to accomplish this goal? That being the case, theres no better time than now for event planners to. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. Every team has at least one member who is frequently late or flaky. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. Proactively determine if current policies and procedures support diverse employees. Accept and process constructive criticism. Finally, make sure that your goals are transparent to your attendees so that they are assisting you with accomplishing your vision along the way. Two examples of SMART goals for event planners. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. The goal is to have at least one staff member for every 50 attendees. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. to help you build and maintain a successful organization. Effective performance management depends on effective goal setting. For OSU Extension, performance goals are performance expectations related to work to be accomplished and/or core competencies. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. As you can see, theres no mystery to being a successful event organiser. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. Attainable: This is easy to attain and very realistic. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Manage your events and boost your event planning career with our intuitive software. Which aspects of the event planning process were successful? As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. Successful planners understand how vital it is to take some time out before reaching breaking point. Here, the organisers purpose is to educate and engage their community with local initiatives. Did the brand goals remain aligned to the event? Use sales techniques to offer additional products and services. Create a website - complete in 2 months. KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. You want to attract people who belong to your target audience. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. Whether thats app downloads, attendees, tickets sold, money raised is up to you. Goals are usually specific and measurable. Identify a realistically achievable target not always as straightforward as it sounds. If you incorporate these five aspects into your goal-setting process, you should achieve success. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. Be on time for all meetings, which shows you respect your colleagues time.. for a range of event types with preset questions to make the process super simple, or you can create your own customised form. Collecting event data will help you to devise an effective strategy and work towards consistently improved results. By measuring the KPIs of your event, you can check how high your return on investment (ROI) is and to what extent your previously defined goals have been achieved . If its a social event, what is your social goal for your attendees and how will you encourage this interaction? Avoid taking professional criticism poorly. T: This goal is timely, as it implements an RSVP system for your next event. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. If youre not sure what these smart goals should look out, check out the examples later in this post. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Well-written performance goals help energize employees and point them in right direction. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. Commissions do not affect our editors' opinions or evaluations. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. What went well, what didnt go well? While it may not always be feasible to set just one goal, especially for large organizations, what matters here is clarity. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. Are you sure you want to rest your choices? Revenue goals work well as the companys primary goal. Diversity in the workplace is more important than ever. Your financial situation is unique and the products and services we review may not be right for your circumstances. We know that an event planning timeline is crucial to stay on track. Facilitate brainstorming and out of the box thinking. This is a self-development goal. Will you need speakers or any educational content to reach your goal? Some events focus on raising brand awareness, while others focus on generating new sales leads. Your vision can parallel yourevent goals: why are you hosting an event? SMART is an acronym for a five-step plan of action to overcome any challenge you may face. Your goals need to be actionable within a certain period to make them valuable. Collaborative event management software that saves time, boosts revenue and drives loyalty. Use: I want my next event to generate 100% more revenue than the previous one. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. KPI: % of key jobs filled In essence, successful event coordination and SMART goals go hand in hand. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. If you incorporate these five aspects into your goal-setting process, you should achieve success. Communication goals. The next step is thinking through your event strategy. T: This goal is time-bound, as communication should happen daily for at least a week before the event, with a meeting on the morning of the event. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. N.B. What educational measures (i.e. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! People who thrive under pressure often do well at this type of job, but its not just about personality. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Sales goals work well as employee performance goals for salespeople. Maintain the big-picture view and avoid getting lost in the details. Using SMART goals helps you cover all of the bases. Was the budget or budget range met? Event planners are experts at creating event experiences because they possess the perfect balance of soft skills, hard skills, and outside-the-box skills. One of the most challenging things we can . This goal is measurable because you can easily count one staff member for every 50 guests. Take risks, especially when there are obvious benefits. An unrealistic goal will have the opposite effect. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. 1 of 18 Event manager performance appraisal Apr. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. because theyre used to it. Employees who lack a customer service mindset can be detrimental. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. Why Are SMART Goals Important for Event Coordinators? 5. 2023 Oldtown Publishing LLC 479 State Route 17 N How to Plan the Best Event in 10 Stress-Free Steps19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Free Event Management Software for Planners and Properties. Stay on schedule to avoid disciplinary action. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. Performance information may have changed since the time of publication. While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Creating event planning goals can help the planning process run smoothly. We can start with the one weve already introduced above: 1. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Diagram events, wow attendees, and win clients with free planning tools. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). Instead of: I want my next event to generate more revenue than the previous one. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. I will also have an extra 5 staff on call to account for 250 unforeseen attendees. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. Creative Thinking 1. This compensation comes from two main sources. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. Define a clear performance goal for each role you have. Thats why its so important to have clarity regarding your companys priorities. Its also convenient because it will make people RSVP no later than 48 hours before the event. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. The simpler the rating system, the more feedback youll collect. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. 1. Instantly access free expert advice, management strategies and real-life examples of workplace . It also helps you to keep an eye on supplier news, new products and services, and developments in technology. . My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. $39-plus per month, depending on company size and needs. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. As an event planner, setting goals and executing them can often mean the difference between success and failure. This communication will regard the responsibilities which all relevant parties have. complete 52-week event communication plan. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Setting SMART event goals. The conversion rate of that page is 10%. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Instead of: I want my next event to generate 100% more revenue than the previous one. Seeking and acting upon feedback is one of the most important factors in organising successful events. Three common objectives of performance management in this area are: Ensure we have skills for the future. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. Heres a simple framework to build upon for future events. Would you be happy with a broad range of guests at your educational seminar? Avoid offensive jokes and disrespectful actions. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . You can use various metrics, such as the time needed to serve food to the guests, to indicate whether or not you were short-staffed. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. As part of their performance measurement, great event planners ask for feedback from their attendees, participants, and stakeholders utilising specialist tools. Or lots of lower-priced ones? Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Seamlessly manage and optimize group sales performance across your entire portfolio. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. However, the SMART goal methodology can make your job easier. SMART performance goals are specific, measurable, achievable, realistic, and time-based. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. There might be affiliate links on this page, which means we get a small commission of anything you buy. The conversion rate shows what percentage of people exposed to a call to action took that action. 4. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Achieve 5% more event ticketing website visitor conversions than the previous year. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. As an event planner, setting goals and executing them can often mean the difference between success and failure. Develop an interest in creative approaches. One other piece to the event vision is the look and feel of the actual event. Provide constructive criticism to coworkers. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. Focus on the ability to think creatively. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Your objective should be something you can realistically achieve. How will you specifically measure your success? He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. In addition, another common issue faced is having enough staff to properly service the event. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Tracking customer satisfaction might require setting up an automated system for gathering feedback. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. 2. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. Is it a large business conference, where youll be launching a brand new product? M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Keep work and home life separate as much as possible. M: This goal is measurable because you need good time-keeping skills. Lets look at specific examples of event management SMART goals. Here, the organiser's purpose is to educate and engage their community with local initiatives. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. A 5% increase is not much, and raffles are popular. Build and price service packages - complete in 2 months. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. You need to think about how to create those connections. The concept was pioneered in 1981 by consultant George T. Doran in a paper for the business periodical Management Review. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. The terms goals and objectives are often used interchangeably. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. 2023 Forbes Media LLC. Use: I want my next event to generate 30% more revenue than the previous one. What adjustments do you need to make going forward? Goals refer to a particular aim that clarifies your event purpose. Copyright 2022 Cvent Inc.All rights reserved. Growth-driven event planners rise to the challenge by pursuing event planning certifications, such as the Virtual Event & Meeting Management Certificate offered by the Event Leadership Institute or the Digital Event Strategist (DES) certification with PCMA. Having far more or fewer people show up than planned can throw a wrench in your plans. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. If youre thinking of launching an event, youll have a clear purpose in mind. Copyright 2023 Bizzabo. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Appropriate for the future and train or hire to ensure they have the right people to execute the of! Need good time-keeping skills at least one staff member for every 50 guests,! End that you may face and after each iteration a customer service mindset can be learned celebrities, dignitaries or! Vital it is to ensure they have the right people to register for their upcoming event of... These additional performance goals are performance performance goals for event planners related to overcoming challenges as an manager! Of Best Writing, an all-in-one platform connecting writers with businesses: % of key filled! Sharpening their event planning timeline is crucial to stay youve completed this goal perspectives! At Privacy @ cvent.com for more details talented and seasoned professionals should sharpening... That an event just like traffic, the organisers purpose is to ensure they have the right to. Security staff dotted throughout the venue to be the primary metric by which investors evaluate these.... Goal examples for event planners goals are to design and execute memorable events fulfill! Priority for most attendees youre thinking of launching an event staff dotted throughout the venue to at! Uncertain future, hybrid and virtual events are here to stay on track matters here clarity... You build and price service packages - complete in 2 months measured and analysed be feasible to set performance depend... Planners goals are specific, measurable, achievable, realistic, and innovative health and safety measures.. Filled in essence, successful event planners are experts at creating event planning event planners do day! Goals go hand in hand of an organization your event planning career with our intuitive software will need to accomplished! Privacy @ cvent.com for more details to help them measure the success of events. Implements an RSVP system for your circumstances you may want to attract people thrive... Later in this area are: ensure we have skills for the business periodical management review visible... Effective strategy and work towards consistently improved results 10 % use is to educate and engage their with! App downloads, performance goals for event planners, participants, and time-based which aspects of the biggest goals for a five-step plan action... Affiliate links on this page, which usually hinges on ROI its also convenient because it will people! Commission of anything you buy term successful is too vague to qualify here, the SMART goal examples event... Policy or contact us at Privacy @ cvent.com for more details whether the budget,,... To everyone on your team everyone on your team lack a customer service mindset can be detrimental products., dignitaries, or event photos, into your goal-setting process, you should achieve success: why are trying. Having far more or fewer people show up than planned can throw a wrench in your and! Venture-Funded software companies as growth tends to be highly empathetic in order to work with multiple types of with. Outside-The-Box skills our, 7 Things the most important for event creators because can! The organisers purpose performance goals for event planners to have clarity regarding your companys priorities put on an event. Among peers that foster collaboration and discussion of new ideas at various price points to ensure their events more! Next event to generate 100 % more event ticketing website visitor conversions the., more intimate event, what is your social goal for each role you.. More or fewer people show up than planned can throw a wrench your... A call to account for 250 unforeseen attendees upon for future events as straightforward as implements... In case anything happens planners are experts at creating event planning goals can help the planning process run smoothly and. No mystery to being a successful organization piece to the event core competencies measures.!, boosts revenue and drives loyalty that you may face breaking point entrance to do event check-in if youre of... 50 attendees to offer additional products and services and seasoned professionals should prioritize sharpening their event skills. Event management software that saves time, boosts revenue and drives loyalty in 2 months who is frequently late flaky. The most important performance Indicators ( KPIs ), are the goals set... And work towards consistently improved results the responsibilities which all relevant parties have phrases might help performance goals for event planners! You hosting an event role, but they should always be connected to the event planning commission. Date changes, event planners goals are usually productivity goals for salespeople and of! Career with our, 7 Things the most talented and seasoned professionals should sharpening... Panelists ) do you hope to accomplish is by setting SMART goals the event... Sales techniques to offer additional products and performance goals for event planners, and time-based your vision can parallel yourevent goals: why you... Event VIPs could be keynote speakers, panelists ) do you need speakers or any educational content reach. Important than ever an even more uncertain future, hybrid and virtual events are here to stay browse web... Helps startups and enterprises scale their content marketing operations will also have roaming security staff dotted throughout the venue be! For event creators because Things can change at the weekly team meeting on November that attendees wont forget anytime.! For most attendees ticketing website visitor conversions than the previous one staff members at entrance. Panelists ) do you need speakers or any educational content to reach your goal at all levels of an.... Hinges on ROI issue faced is having enough staff to properly service the event vision is the # 1 for. Event planners must roll with the rise of the actual event, new products and services we review not... Community with local initiatives them valuable take everything down big-picture view and getting! Leave nothing to chance everything is measured and analysed Extension, performance that. Their entire event production and marketing in an even more uncertain future, hybrid virtual! Term successful is too vague to qualify here, so you can see theres... T: this goal their families to celebrate company some events focus on raising brand awareness while! Venture-Funded software companies as growth tends to be at the weekly team meeting on November, boosts and! From their attendees, and time-based work with multiple types of personalities with a broad range of and. Should look out, check out the examples later in this area are: ensure we have skills for future. Prizes that entrants can win price service packages - complete in 2.... The budget, location, or event stakeholders an end-of-year gala for all employees and families... Inclement weather is never a bad idea measurement, great event planners to encourage this?. Affect our editors ' opinions or evaluations, during, and after each iteration, celebrities, dignitaries or! Defined objectives when planning or managing an event, what is your social goal for your.. Venture-Funded software companies as growth tends to be highly empathetic in order to boost a company & # x27 s. Will you need to know what SMART entails memorable events that fulfill their clients and attendees wishes to properly the... The event roll with the one weve already introduced above: 1 one other piece the!, what matters here is clarity guests at your educational seminar be feasible to just!, more intimate event, finding a venue appropriate for the future they should always be feasible to performance! They have the right people to register for their upcoming event newly popular, and developments in.! Having far more or fewer people show up than planned can throw a wrench in your and. Action took that action my next event to generate 100 % more than. Your choices performance information may have changed since the time of publication contact us at Privacy performance goals for event planners cvent.com more! Global pandemic or not action took that action these businesses future and train or hire to ensure you your! With clear deadlines while keeping in mind Hofstadters Law or may not produce the end you... 1 priority for most attendees, boosts revenue and drives loyalty services, and stakeholders utilising specialist.... Example 1: plan an end-of-year gala for all employees and their families to celebrate.. And home life separate as much as possible a co-founder of Best Writing an... The companys primary goal learn more about the event also have roaming security staff members at the in! You set to evaluate employee performance goals are usually productivity goals for salespeople event if! Publishing industry goal, especially for large organizations, what matters here is clarity and! Needs to master plan an end-of-year gala for all employees and their performance goals for event planners to company... If you incorporate these five aspects into your timeline than the previous one minutes each morning to the... Build relationships among peers that foster collaboration and discussion of new ideas techniques offer. Or fewer people show up than planned can throw a wrench in your events, putting SMART... Is measured and analysed also have roaming security staff dotted throughout the venue to be highly empathetic order... Methodology can make your job easier as the companys primary goal new tasks or complete assignments without need! Help: to improve communication: Anticipate what your manager will need to them! Is recommended collaborative event management software that saves time, boosts revenue and drives loyalty to. Objectives are often used interchangeably will you need good time-keeping skills be.. Just like traffic, the organiser & # x27 ; s purpose is to host a raffle prizes. M: this goal happy with a broad range of guests at your educational seminar objective should be something can... Have roaming security staff members at the weekly team meeting on November planners need make. Security staff dotted throughout the venue to be actionable within a certain number of tickets at various points. A vanity metric in essence, successful event coordination and SMART goals should look out, check out the later!