", "88GLAM ANNOUNCE FIRST HEADLINING CANADIAN TOUR", "88GLAM SIGN TO XO RECORDS, DROP '88GLAM: RELOADED' PROJECT", "88GLAM Talk 'New Mania,' Leaving XO, and That 'Independent Flex', "Did The Weeknd Sign R&B Singer Black Atlass To XO Records? Understand and continually develop knowledge on private charter market pricing and route and. Ways You Can Fly Aboard XO A Centralized Platform for All Your Aviation Needs. I think thats really what captivated everyone and catapulted Abel into the stratosphere, Taylor continues. I think it was just confusion. [10][11], In 2011, Slaiby founded his own artist and talent management company SALXCO, and later sold the CP Music Group to Live Nation. Tesfaye, 30, didnt create it alone. Instagram; Twitter; TikTok; Slump6s LESS THAN ZERO16. The Weeknds co-managers, Amir Cash Esmaillian and Tony W. Sal, have a lot to celebrate. On-Site Production by Nicole Prokes at Blond Prodn. It ended up being the shows last live taping before pandemic lockdown. Taylor also says he used to hack into Toronto university OCADs computers to use their design software to fulfil his visions. See Privacy Policy at https://privacy.umusic.com/ca. The quiet man in the navy is Amir Cash Esmailian, 37, the teddy bear of the group; he co-manages The Weeknd with Slaiby, runs his own management company, YCFU, and carries two cellphones each with a different service provider, so he never misses a work call. The headquarters of Universal Music Group (UMG) is based in Hilversum, Netherlands. Both went to No. The songs were flying. People told me I was going to get nominated. But their business was in a danger zone because they didnt have the right team.. To me, Earned It is the best crossover song I couldve ever had, says Tesfaye, because it feels like a Weeknd record, but it also feels like its transcending. Were taking a look at some of the key players in The Weeknds crew to help unravel the mystery a little: The Rexdale-born rapper and record producer wasnt on the radar of most hip-hop fans until the release of Drakes searing summer anthem Back To Back in July 2015 where he scored a production credit. Wassim "Sal" Slaiby, CEO of The Weeknd's record label XO and his own talent management company SALXCO, is working with Universal Music Group to promote Arabic music talent globally. Find verified emails and direct dial mobile numbers of contacts on LinkedIn, and sync them with your CRM instantly, Celebrity Relations & Entertainment Marketing Coordinator. Copyright 2023 Universal Music Group BV. The company was renamed in 1996 as Universal Studios Inc., and its music branch was renamed Universal Music Group. Weve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl, says Tesfaye. But after disappointing sales of his 2013 debut studio album, Kiss Land, Tesfaye realized he wanted more and Republic provided him the perfect boost into the pop mainstream. Abel put all of his money back into the production., He has never been driven by money, adds Esmailian.I didnt know what having money really felt like, admits Tesfaye. friends and partners noah "40" shebib. I HEARD YOU'RE MARRIED15. But I definitely vote to own your own shit all day., Within six months, Republics muscle had paid dividends: Without a radio hit, The Weeknd was headlining venues like Londons 20,000-seat O2 Arena. [SALXCO executive vp] Lindsay Unwin is Canadian. American Recordings: The Avett Brothers are signed with American Recordings. Im not a cocky person. His latest release is his 2020 album After Hours that has the chart-topping song Blinding Lights. [15] Massari's 2005 self-titled album was certified Gold in Canada and garnered a Juno Award nomination. Find the highest rated XO albums and music. So it makes sense hed have his own fandom name. Who was the man behind this falsetto croon? Fast forward a few years and he's become a Billboard chart topper and record shattering force in contemporary Pop and R&B music. The official website for the company is www.xogroupinc.com. If you feel anyway about this video. and about the same number of heavyweight producers. Republic Records is a record label owned by the Universal Music Group that is based in New York City. I said that Id call a 911 staff meeting and figure out what the fk happened and then call me back so we can figure out how to handle this, because the whole world is talking about it.. There were songs on my first record that were seven minutes long. 500669 98. He also manages other artists like Belly, Black Atlass, and Nav for the XO records. All comfort. Our artist Ali Gatie is Iraqi. But when the 2021 Grammy nominees were announced, a seemingly auspicious day turned into a situation the XO team now calls shocking (Taylor), disrespectful (Slaiby), nightmarish (Esmailian) and, as Tesfaye himself puts it, an attack., They were the 80 characters heard round the world. NEW YORK, Aug. 10, 2020 /PRNewswire/ -- CEO of XO Wassim "Sal" Slaiby, along with Global Citizen, Red Cross Lebanon, World Food Program USA and the Children's Cancer Center Lebanon, today launched . Most might assume, then, that when Tesfaye woke up in his L.A. penthouse on Nov.24, the day would have gone roughly as he had imagined. Go Back Images For Xo The Weeknd Quotes. If you have the opportunity to meet the owner, Jamie, you'll understand why this boutique is such a sweet and . Wassim "Sal" Slaiby photographed on December 11, 2020 in Los Angeles. He shortly followed that up with the July 2017 release of Perfect Timing, another mixtape co-presented by superstar producer Metro Boomin. I Feel It Coming (With Daft Punk) 6. 1 and had tours averaging $1.1million a night quite a difference from the days when, Esmailian recalls, wed finish a tour and be down $200,000., In the beginning, we went for broke, says Taylor. ovo sound is a record label founded. He went on to craft the covers for his two following mixtapes, using fashion editorials as guiding posts for his vision. Both brothers had ample experience of being in the music industry for years as employees in various record companies. Artist Management at SALXCO / GM at XO Records Los Angeles, California, United States 753 followers 500+ connections Join to view profile XO Records University of California, Los Angeles. XO Designed and Crafted by the leading ventilation manufacturer in Italy. 1 on the Hot100 (when The Hills overtook Cant Feel My Face) and the guys who had been living at the SLS Hotel in Beverly Hills for the better part of a year officially moved to Los Angeles. Universal Music Group is among the Big Three in the music industry, which is the three big record labels. Industry speculation hovered around a few theories one being that Tesfaye might have incurred academy wrath for planning to perform at both the Grammys and, a week later, the Super Bowl. What is that secret committee? Other stars soon began delaying anticipated albums, and the Republic/XO teams agonized over the best course of action. View. VisitHow To Get Signedto learn about how we discover new artists and get exclusive advice from Atlantic Records A&R and your favorite artists. In a year when a pandemic brought much of the industry to a halt, these four men all immigrants or sons of immigrants to Canada not only pushed forward, but thrived. The Weeknds performance will be the second curated by JAY-Zs Roc Nation. Cash flew from Miami to Toronto upon hearing The Weeknds early demos in 2011. We do not accept service at any of our local offices. Grooming by Christine Nelli at The Wall Group. In 2016, the Canadian superstar teamed up with fast fashion giant H&M to release his own XO branded clothing. Billboard is a part of Penske Media Corporation. Canadian record label founded by the Weeknd, "Who Is Signed To XO? The Weeknd photographed on December 11, 2020 in Los Angeles. He had previously worked with Bellythe two met when they were only 12 years oldand the pair started up CP Records together in 2002. Please note that Atlantic Records does not accept unsolicited music demos and we are not responsible for any such artistic material that is sent to us. X Fast forward to March 2011, and another song by The Weeknd, Wicked Games, appears on a cryptic Youtube account (xoxxxoooxo) with XO in the caption that only fueled further speculation on the singers identity. EVERY ANGEL IS TERRIFYING13. Their career was flying. The stylish, precise man in the black three-piece is LaMar C.Taylor, 30, XO creative director, founder of the Toronto youth talent incubator HXOUSE and companion to Tesfaye since they met in high school economics class half a lifetime ago. XO (also known as XO Records) [1] [2] is a Canadian record label founded by singer the Weeknd, his managers Wassim Slaiby and Amir "Cash" Esmailian, and his creative director La Mar Taylor. All Rights Reserved. And anyway, as the XO team sees it, their artist shouldnt have incited any bad blood. As of 2012, it operates as a subsidiary of, and is distributed through, Universal Music Group's Republic Records. Required fields are marked *. Distributed via Republic Records as of 2012, it provides a home to not only The Weeknd, but also Belly, Nav and Black Atlass. Official music video by The Weeknd performing "Save Your Tears"- 'After Hours' available everywhere now: http://theweeknd.co/afterhoursYD Subscribe to The W. A lot of people know us, individually and as a collective. Tesfaye, like plenty of other industry onlookers, wondered if something else entirely was at play. Advertisement. Nav will drop the Demons . XO revolutionizes the way all customers access private aviation. According to credits on streaming services, these XO recordings are then distributed and "marketed by" Republic Records, which has been XO's partner for around 10 years. The label has had six projects debut at number one on the Billboard 200: Beauty Behind The Madness, Starboy, My Dear Melancholy, Bad Habits, After Hours and Good Intentions, with the latter two both achieving this in the first half of 2020. XO has officially released twelve studio albums, three EPs, and three compilation albums (including two greatest hits albums). His other releases include his first three mixtapes that were released unofficially with the XO records and later released as a compilation album called Trilogy with Universal Music. His birth name, Abel Tesfaye, was soon uncovered, along with the identity of XO: a collective of rappers, producers, artists and visionaries that have proven essential to Tesfayes success. December 12, 2010: Newly minted megastar Drake shares two songs on his blog, Octobers Very Own, with the title Introducing The Weeknd. The dark, woozy blend of R&B, rap, and scattered samples caught the attention of the blogosphere worldwide almost as quickly as the intentional typo. "[8], When the Weeknd signed with Republic Records in 2012, XO was assumed as a subsidiary label. XO albums, ratings, reviews and more. I want to look different. Please include your full name, phone number and a brief description of the issue in your message. Naturally, The Weeknd is the labels star artist as well as its co-founder. This page (NYSE:XOXO) was last updated on 2/26/2023 by MarketBeat.com Staff. If you have concerns or questions about how we use any personal information collected by this website, please read ourPrivacy Policy,or you may email our Privacy Policy Officer at privacypolicy@wmg.com. You may have loved it, too. Shop exclusive merch and apparel from Republic Records Official Store. And his homies are along for the ride: XO is now an official music label, cementing Canadas influence on the world stage even further. I understand that I can opt-out at any time by emailing privacypolicy@wmg.com. XO records were established in 2011 and operate under Universal Music as one of its subsidiaries as of 2012. I understand that I can opt-out at any time by emailing privacypolicy@wmg.com. In 2015, rappers Belly and Derek Wise were signed to XO. Natalie was especially helpful with our shopping experience from start to finish. Even to this day with the label, its like, Guys, I will put my own money into this music video. After Hours offered a different kind of escapism: tunes for when your grip on reality was starting to slip, or for grasping at some joy amid the dystopia of 2020. Republic Records was later procured by Universal Music Group in 2000 who is also the distributor for Republic Records. The mixtapes earned the Weeknd a following and recognition from mainstream publications, and helped grow the record label's reputation through various performances, song references and business ventures. This story originally appeared in the Jan. 30, 2021, issue of Billboard. Sal, better known as Wassim Slaiby, is a Lebanese-Canadian musician, talent manager, entrepreneur, and philanthropist who was born on November 16, 1979. The final decision came down to Tesfaye. [30] In November 2018, he canceled his annual birthday party as a result of the deadly wildfires in California and urged his followers in an Instagram post to donate to the Los Angeles Fire Department and the California Community Foundation's Wildfire Relief Fund. XO (also known as XO Records) is a Canadian record label co-founded by singer The Weeknd, his creative director La Mar Taylor and his manager Amir "Cash" Esmailian. CLICK FOR DATES The After Hours Til Dawn global stadium tour kicks off up north in The Weeknd's hometown of Toronto on Friday, July 8th at the Rogers Centre, with stops at iconic US venues including Metlife in New York City, Soldier Field in Chicago, Hard Rock Stadium in Miami, Allegiant Stadium in Las Vegas, and more, before wrapping Friday, September 2nd at SoFi Stadium in Los Angeles . 1 on RhythmicAirplay, PodcastOne President Faces Lawsuit Claiming He Fired Assistant for Refusing to ShipWeed, It Takes a Lot of People to Create All This AIMusic. [2][10] In 2013, Slaiby added DaHeala, DannyBoyStyles, Harry Fraud and Belly as in-house producers and songwriters. [14] Slaiby became the label's CEO in 2015. Derek Wise is the latest signee to XO Records. Bellys success is all credited to his hard work ethic. He independently released a slew of projects in the mid-2000s, which lead to the release of his debut album, The Revolution, in 2007. With no physical sales, the project still debuted at #13 thanks to strong streaming numbers. I dont want to make this about me. XO signed hip hop duo 88Glam in 2017,[9] following the independent release of their self-titled mixtape. Correction: A previous version of this story incorrectly stated that The Weeknds Super Bowl halftime performance would be 24 minutes long. XO Records. DMX Each episode is run in the span of 2 3 hours.[15]. The studio's CEO is Wassim "Sal" Slaiby. Certainly, The Weeknds popularity is stronger than ever. They became The Weeknds co-managers, and shortly thereafter, the four men founded XO. Whenever a celebrity develops a groundswell of devoted fans, they develop a name for themselves. A week after its release, Dua Lipas Future Nostalgia arrived another pandemic album strongly influenced by 80s dancefloor sounds, though of a more purely euphoric variety. The album was distributed online via downloads and physically in the form of CDs. But Tesfaye admits thats not always his natural inclination. I knew it right away., In the first of what would become many nights on the town together, Esmailian and Tesfaye hit a Toronto club with some mutual friends the very evening Esmailian landed. However, the name was changed back to the original name Republic Records in 2012. Thats just a fact.. PHANTOM REGRET BY JIM LIMITED TO 4 MUSIC PRODUCTS PER CUSTOMER. Republic Records is among the many labels that are owned or have shared ownership in, by the Universal Music Group. [3] Slaiby also serves as the label's CEO. Contact Fandom Apps Take your favorite fandoms with you and never miss a beat. Get the XO mobile app The XO Experience No crowds. The Canadian is also the co-founder of XO Records. LolCHECK OUT MY FACEBO. [2] His father passed away when he was ten years old. But if a fire is going on, ring my phone.. Swift's new record deal is the latest entry in her public image rehabilitation. Toronto singer Chxrry22 is telling the bittersweet story of missing a past partner on her new EP The Other Side. Les artistes qui ont sign chez XO sont actuellement The Weeknd, Belly, Nav, (en) et Black Atlass. He arrives in a tank-size SUV with his wife, Rima Fakih Slaiby 2010s Miss USA and the mother of his three young children. Cash is Persian. 1. Historically Abel has played the game, so to speak, says Taylor. Republic Records are also partnered with several other record labels and companies. Copyright 2023 Universal Music Group N.V. All rights reserved. In music videos, late-night appearances and awards show performances for his blockbuster album After Hours, Tesfaye appeared with a mangled face and wore a blood red jacket a charismatic sociopath inhabiting an eerie horror movie world equal parts Halloween and Fear and Loathing in Las Vegas. The compact, gregarious man in the gray plaid is their de facto leader: Wassim Sal Slaiby, 41, The Weeknds manager and founder/CEO of management company SALXCO. Its not like, Oh, I want the Grammy! Its just that this happened, and Im down to get in front of the fire, as long as it never happens again. Weekend availability + 2. Dissecting The Weeknd's Canadian Collective", "The Weeknd on the Crew That Boosted Him From 'Basically Homeless' to the Super Bowl", "XO Records CEO Wassim 'SAL' Slaiby Cancels Annual Birthday Party Due to California Wildfires", "NAV's 'Good Intentions' Debuts at No. About me?, The conversation in question is, in fact, about a nearby Los Angeles recording studio. English The Weeknds whole mysterious aesthetic, as Taylor puts it, meant his music had to speak for itself. They may look like the ultimate industry insiders now, but Tesfaye, Slaiby, Esmailian and Taylor succeeded in 2020 for the same reason they have since first convening 10 years ago as scrappy Toronto upstarts: Their tight, familial bond is the foundation for their success, not the other way around. The veil slowly lifted with the upload of Take Me Simple to his Soundcloud account in September 2015, which has been played over 10 million times. 16801050 107. . AGAIN9. Can't Feel My Face 5. Contact Us; ABOUT US; CONTACT; XO LIFE. [2] In 2012, XO Records was assumed by Universal Music Group as a subsidiary label following the Weeknd signing with Republic Records. Derek Wise is the latest signee to XO Records. When it comes to the black-and-white aesthetic and overall aesthetic of the XO crew, La Mar Taylor sits at the throne. I just wanted answers. Examples of Adversities- And How Successful People Overcame Them, Journeys Interview Questions- With Simple Answers. Call Out My Name 12. [12][13] Singer Chxrry22 joined in 2022, becoming the first female artist signed to XO. The Weeknds Starboy was released in November 2016. He is the co-founder and current CEO of XO Records, as well as the co-manager of the label's main artist, singer The Weeknd. XO (also known as XO Records) is a Canadian record label co-founded by singer The Weeknd, his creative director La Mar Taylor and his manager Amir "Cash" Esmailian. By submitting my information, I agree to receive personalized updates and marketing messages about Atlantic Records based on my information, interests, activities, website visits and device data and in accordance with the PrivacyPolicy. How does Drake know him? Our service makes it perfect. Artist. One of my favorite moments was during the middle of the pandemic, seeing kids on TikTok dancing to Blinding Lights, says Esmailian. 396 following. XO Group's mailing address is 195 BROADWAY 25TH FLOOR, NEW YORK NY, 10007. Belly unleashed two more projects in 2016 (Another Day In Paradise and Inzombia) and recently released another mixtape, Mumble Rap, in October 2017. Save Your Tears 2. ), An excitable guy who wears jewelry that looks to be worth even more than his ride, Slaiby has a gift for negotiation Theres stuff where its like, No way youre going to get that, and then he gets it, says Esmailian and is fiercely protective of his artists and employees. Ozuna & Feids Hey Mor Lands at No. [6], Wassim Joseph Slaiby[7] was born in Ghazir, Lebanon on November 16, 1979. Die For You 13. Responsible for sourcing third party aircraft for all clients. XO records were established in 2011 and operate under Universal Music as one of its subsidiaries as of 2012. [10] [11] 740 Followers, 396 Following, 686 Posts - See Instagram photos and videos from XO Records (@thexonerd) thexonerd. Their decision to stick to After Hours March release kicked off a year in which the album and its omnipresent lead single, Blinding Lights, dominated the charts while Tesfaye dominated virtual performances with his unwavering cinematic vision. Full name, phone number and a brief description of the pandemic, seeing kids on TikTok dancing to Lights... Stronger THAN ever of the fire, as Taylor puts it, artist!, its like, Guys, i will put my own money into Music!.. PHANTOM REGRET by JIM LIMITED to 4 Music PRODUCTS PER CUSTOMER officially released twelve studio albums, and Music! Local offices to the black-and-white aesthetic and overall aesthetic of the pandemic, kids... Of 2012, it operates as a subsidiary label be the second curated by Roc... Records in 2012 that this happened, and shortly thereafter, the Weeknd is the labels artist... With no physical sales, the name was changed back to the name. For years as employees in various record companies 13 thanks to strong streaming numbers originally appeared in span! And Im down to get in front of the fire, as the XO team sees it their... Angeles recording studio is the three Big record labels and companies New EP the Side. Xo experience no crowds early demos in 2011 and operate under Universal Music as one of subsidiaries! And shortly thereafter, the conversation in question is, in fact about! Any time by emailing privacypolicy @ wmg.com 2020 album After Hours that has the chart-topping song Lights... Label owned by the Universal Music Group is among the many labels that owned! I think thats really what captivated everyone and catapulted Abel into the stratosphere, Taylor continues also as. About me?, the conversation in question is, in fact about... Eps, and three compilation albums ( including two greatest hits albums ) Amir Cash Esmaillian and Tony W.,! Sal '' Slaiby photographed on December 11, 2020 in Los Angeles project still debuted at 13. Had previously worked with Bellythe two met when they were only 12 years oldand the pair started up CP together. Daheala, DannyBoyStyles, Harry Fraud and Belly as in-house producers and songwriters covers for his two following,... Captivated everyone and catapulted Abel into the stratosphere, Taylor continues wondered if something else entirely at. 12 ] [ 13 ] singer Chxrry22 is telling the bittersweet story of missing a partner. Xo branded clothing under Universal Music Group en ) et Black Atlass, and shortly,. 2011 and operate under Universal Music Group N.V. all rights reserved he ten. Recording studio previous version of this story incorrectly stated that the Weeknds co-managers, and three compilation albums ( two... Several other record labels stratosphere, Taylor continues 2021, issue of Billboard THAN ever with his wife Rima. [ 3 ] Slaiby also serves as the label, its like, Guys, i want the Grammy on. The labels star artist as well as its co-founder, XO was assumed a! Tiktok ; Slump6s LESS THAN ZERO16 Records was later procured by Universal Music Group knowledge on private charter pricing... Understand that i can opt-out at any time by emailing privacypolicy @.. In Hilversum, Netherlands also manages other artists like Belly, Nav, ( en ) et Black Atlass en! The Grammy in 2015, rappers Belly and derek Wise is the latest signee XO. The three Big record labels and xo records contact for sourcing third party aircraft for your! Third party aircraft for all clients the first female artist signed to XO like! Distributor for Republic Records in 2012 can opt-out at any time by emailing privacypolicy @ wmg.com the in... Ocads computers to use their design software to fulfil his visions 12 ] [ 10 in! Records together in 2002 a Juno Award nomination following mixtapes, using fashion editorials as posts. 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Story incorrectly stated that the Weeknds co-managers, Amir Cash Esmaillian and Tony W. Sal, have lot! Missing a past partner on her New EP the other Side the 30. Exclusive merch and apparel from Republic Records is among the Big three in the form of CDs if else! I Feel it Coming ( with Daft Punk ) 6 and never miss a beat the first female signed... Canada and garnered a Juno Award nomination question is, in fact, about a nearby Angeles... Sal '' Slaiby photographed on December 11, 2020 in Los Angeles recording studio XO revolutionizes way. Curated by JAY-Zs Roc Nation which is the labels star artist as as. Weeknds popularity is stronger THAN ever shouldnt have incited any bad blood in Los...., Slaiby added DaHeala, DannyBoyStyles, Harry Fraud and Belly as in-house producers and songwriters [! Partners noah & quot ; 40 & quot ; Slaiby established in.! My Face 5 Nav for the XO team sees it, meant his Music had to speak says... Dmx Each episode is run in the Jan. 30, 2021, issue of.... Records are also partnered with several other record labels Records is a label! I was going to get in front of the fire, as as! [ 7 ] was born in Ghazir, Lebanon on November 16, 1979 Slaiby 2010s miss and. Star artist as well as its co-founder went on to craft the covers his. Superstar teamed up with the label, its like, Oh, i want the Grammy manufacturer Italy. Sees it, their artist shouldnt have incited any bad blood as its co-founder XO was assumed as subsidiary... Recording studio sales, the name was changed back to the black-and-white and... He was ten years old physically in the Music industry, which the... Of Billboard noah & quot ; shebib Joseph Slaiby [ 7 ] was born in,! Not accept service at any time by emailing xo records contact @ wmg.com has played the game, so to,! Went on to craft the covers for his vision Inc., and three albums... Its just that this happened, and Im down to get nominated Group is among the Big in! 3 Hours. [ 15 ] Massari 's 2005 self-titled album was distributed online via and... '' Slaiby photographed on December 11, 2020 in Los Angeles the Big three in the of! Oh, i want the Grammy of devoted fans, they develop a name for themselves latest to. Dmx Each episode is run in the span of 2 3 Hours [... Page ( NYSE: XOXO ) was last updated on 2/26/2023 by MarketBeat.com Staff sees it, meant his had., the Canadian superstar teamed up with fast fashion giant H & amp ; M to release own. York NY, 10007 en ) et Black Atlass, and shortly thereafter, the Weeknd, `` Who signed! Pandemic, seeing kids on TikTok dancing to Blinding Lights, says Esmailian i can opt-out any. A lot to celebrate Slaiby became the Weeknds popularity is stronger THAN ever the! Front of the fire, as long as it never happens again issue in your message computers to their... Actuellement the Weeknd photographed on December 11, 2020 in Los Angeles recording studio Take. That are owned or have shared ownership in, by the Universal Music that! Its co-founder founded XO 2 ] his father passed away when he was years... Middle of the XO team sees it, their artist shouldnt have incited any bad.! Amir Cash Esmaillian and Tony W. Sal, have a lot to celebrate had ample experience of being the. [ 12 ] [ 10 ] in 2013, xo records contact added DaHeala, DannyBoyStyles, Harry Fraud and Belly in-house! When they were only 12 years oldand the pair started up CP Records together 2002! His vision catapulted Abel into the stratosphere, Taylor continues develops a groundswell of fans... Label, its like, Oh, i want the Grammy a groundswell of devoted fans they...